Angelito R. Docena

Results-driven Amazon PPC Campaign Manager with 8 years of experience in optimizing

paid advertising strategies for e-commerce brands. Proven track record of increasing ROAS

(Return on Ad Spend), reducing ACoS (Advertising Cost of Sales), and scaling ad campaigns

across various Amazon marketplaces. Expertise in keyword research, bid optimization,

competitor analysis, and data-driven ad strategies to maximize sales and brand visibility.

Adept at managing large ad budgets, implementing automation tools, and staying ahead of

Amazon's evolving ad platform. With high expertise on utilizing Amazon Creative Studio to generate highly engaging campaigns.

Performing in-depth keyword research to identify relevant and high-performing keywords that will drive traffic and conversions
Creating Campaign Ads
Managing and allocating advertising budgets effectively to ensure maximum ROI
Optimize keywords, budgets, and ad placements
knowledgeable in Helium 10
knowledgeable in PPC Entourage Amazon Software tool

VIEW MY RESUME

Bulk File Optimization – Overview

Bulk File Optimization is a process designed to efficiently clean, standardize, and enhance large volumes of data files to improve accuracy, performance, and usability. It enables faster decision-making by ensuring data is structured, error-free, and ready for analysis or upload.

Reduced manual processing time by 70–90% through automated bulk file workflows and formulas
Processed 10,000+ rows per file with consistent formatting, validation, and error control
Decreased upload and reporting errors by 95% using standardized templates and QA checks
Cut campaign update turnaround time from hours to minutes for bids, budgets, and keyword changes
Improved data accuracy to 99%+ by eliminating duplicates, broken formulas, and invalid values
Enabled same-day campaign launches by streamlining bulk upload preparation
Saved 15–30 hours per month per account in repetitive PPC and reporting tasks
Improved optimization speed by 2–3×, allowing faster response to performance trends

PPC Data Monitoring Dashboard – Overview

This PPC Data Monitoring Dashboard is designed to provide a centralized, real-time view of paid advertising performance across campaigns, ad groups, and keywords. It helps marketers and stakeholders track efficiency, control spend, and optimize ROI through data-driven insights.